Next-Gen Nails

Explores the nail industry’s movement toward hybrid lacquers; calls out the main benefits of this new breed of polish and why consumers will want it.

Wrote and edited piece; conceived and art-directed accompanying imagery, liaising with photographer, wardrobe stylist, prop stylist, makeup and hair; worked closely with nail artist on designs that speak to each benefit “call out.”

A PDF of this story for reading (without squinting) is available by request.

  • Role Writer, editor, art director
  • For Nail It! magazine
  • Date Jan/Feb 2015 issue
  • Type Magazine feature