Explores the nail industry’s movement toward hybrid lacquers; calls out the main benefits of this new breed of polish and why consumers will want it.
Wrote and edited piece; conceived and art-directed accompanying imagery, liaising with photographer, wardrobe stylist, prop stylist, makeup and hair; worked closely with nail artist on designs that speak to each benefit “call out.”
A PDF of this story for reading (without squinting) is available by request.
- Role Writer, editor, art director
- For Nail It! magazine
- Date Jan/Feb 2015 issue
- Type Magazine feature