An in-depth look at the launch of Aveda’s Full Spectrum haircolor family.
Wrote and edited piece; joined Aveda for an exclusive behind-the-scenes look at the making of the photo shoot, which I edited into a web video.
A PDF of this story for reading (without squinting) is available by request.
- Role Writer, editor
- For Beauty Launchpad magazine
- Date January 2012 issue
- Type Magazine feature