Beauty Etc. "Flip" Magazine - March/April 2017

Created from the ground up a “flip” magazine, Beauty Etc., that lives on the flip-side of Eye Lash magazine. Beauty Etc. is geared toward professional makeup artists, offering business acumen, technical how-to, product trends and inspiration. My job includes everything from editorial direction to establishing the tonal voice and overall esthetic (picking fonts, directing look, selecting imagery) to writing and editing the entire magazine.