Worked with the Executive Director of Marketing to create all marketing materials for the launch of R+Co Concentrates, the brand’s first professional-only product line. Materials included a Stylist Guide to be used internally by salon staff; Menu of Services to be given to clients; Talking Points, a front desk script that guided receptionists and staff on how to introduce Concentrates into the conversation with both prospective and current clients; and advertising copy.

Additional materials created include POP signage for salons.

PDFs of these stories for reading (without squinting) are available by request.