A Dry Shampoo For Every Mood

Worked with the Senior Marketing Manager on this campaign, in which I was tasked with equating R+Co’s extensive selection of dry shampoos with the idea of a “little black dress”—an item that goes with everything. However, we adapted the idea to be more mood- and situation-specific as the goal was to give stylists a means to marketing more than one dry shampoo to each client.

  • Role Copywriter
  • For R+Co
  • Type Marketing campaign