Beauty Etc. "Flip" Magazine - January/February 2017

Created from the ground up a “flip” magazine, Beauty Etc., that lives on the flip-side of Eye Lash magazine. Beauty Etc. is geared toward professional makeup artists, offering business acumen, technical how-to, product trends and inspiration. My job included everything from editorial direction to establishing the tonal voice and overall aesthetic (picking fonts, directing look, selecting imagery) to writing and editing the entire magazine.

PDFs of these stories for reading (without squinting) are available by request.

  • Role Editor in Chief / Creator / Project Manager
  • For Eye Lash Magazine