LaBella Salon Brand Voice + Website Redesign

Tasked with redesigning the old site (see last image in this vertical) to have a more on-trend yet timeless feel that represents the salon’s modern renovations. Though the salon wanted to stick with its original logo, the owner asked that I create a new brand voice that is familial and authoritative—like talking to a best friend who’s well-versed in everything of-the-moment. I chose a soft palette of natural sand tones brought to life with a pop of vibrant light blue to give the sight a grounded and tranquil feel.

  • Role Web Designer, Copywriter, Brand Consultant
  • For LaBella Salon
  • Date February 2020
  • Type Salon Business
  • URL